Business
Intelligence

Know your business!

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Business intelligence (commonly known as BI) is the process of using the power of people and technologies to collect and analyze data to be used by organizations in their strategic and daily decision-making processes.
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The role of BI is to improve a company’s overall performance and trajectory. A modern business intelligence tool can help organizations understand what happened, why it happened, and what needs to happen to optimize their operations better.
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Using business intelligence, businesses can continually analyze data and create actionable takeaways that affect short-term and long-term performance. Analyzed data can uncover important patterns and trends in nearly every area of the enterprise, including sales, customer service, production, security, and more.
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When companies use business intelligence to inform their decisions on every level, they can adapt quickly to the changing business landscape. Business intelligence helps define new product lines, find new customers through targeted marketing plans, and optimize sales channels.
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Contact us today for an IT Consulting session to discuss your BI needs!

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Example dashboard created with MS Power BI:

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